Much of what is written about workplace well-being has a very strong indivdiualistic focus. The implicit (and sometimes explicit) assumption appears to be that each of us is totally responsible for our own well-being.  This approach to stress has proven disastrous over the years. The common assumption that stress is the sign of a weak individual has haunted us for decades, often creating a vicious circle where someone who is experiencing stress then feels even greater pressure because of the stigma and sense of  failure involved - and on top of that, is less likely to seek help at the time they need it most, for fear that asking for help will simply confirm that they are a weak person who can't cope. There is much more to stress than this simplistic model (social and organisational factors, for example),  but this has not  stopped an individualistic approach to stress being so widespread. So, it is important to recognise that it is not  only the prevention and management of stress that is a shared responsibility, as all aspects of well-being are better understood as shared responsibilities. The sooner we start to take on board the implications of this, the sooner we can start building a more substantial platform for promoting well-being.